Everything you want to know before booking a campaign.
Why Fortnite and Roblox specifically?
Fortnite and Roblox are the two platforms where Gen Z and Gen Alpha spend the most engaged time in 2026. These are communities built around participation, not passive viewing — which means creator recommendations land differently. Most agencies treat them as afterthoughts. We're built around them.
What brands are a good fit for Respawn Media?
Gaming peripherals, hardware, food & beverage, energy drinks, entertainment, mobile apps, and any brand trying to reach 13–24 year olds authentically. We're not the right fit for B2B software or luxury brands targeting 35+ audiences.
How do you measure campaign success?
We track verified impressions, brand mentions (via Respawn Signal AI transcription), logo appearances, engagement rate, click-through, tracked installs or conversions, and ROAS. We deliver a full audit report after every campaign — no cherry-picked vanity metrics.
Can we run a single campaign to test before committing to a retainer?
Yes. Most clients start with a single campaign. We don't require long-term commitments upfront. If the results speak for themselves — and they have — clients come back for more. That's how we prefer it.
What is Respawn Signal and why does it matter for my campaign?
Respawn Signal is our AI-powered analytics platform. It monitors every stream in real time, detects when your brand is mentioned via audio transcription, and tracks logo appearances via computer vision. You'll know exactly how many times your brand was spoken, shown, and engaged with — not estimates, actual data.
How quickly can a campaign launch?
Typically 2–3 weeks from first call to live campaign, depending on brief complexity and creator availability. For brands with an existing brief, we've launched faster. Email partnerships@respawnmedia.co to get a timeline for your specific campaign.