# Respawn Media Group — LLM Context File
# https://respawnmedia.co/llms.txt
# Last updated: 2026-05-05

## About

Respawn Media Group is a NYC-based boutique creator marketing agency founded by AJ Gordon.
We specialize in gaming influencer campaigns across Fortnite, Roblox, Twitch, YouTube, and TikTok.
We connect brands with a vetted network of 40+ gaming creators and track every campaign through
Respawn Signal, our proprietary AI-powered analytics platform.

We are currently booking campaigns for Q2–Q3 2026. Contact: partnerships@respawnmedia.co

## Core Services

- Gaming Creator Campaign Management (Fortnite, Roblox, Twitch, YouTube, TikTok)
- Creator Strategy & Sourcing (deep vetting, audience analysis, brand matching)
- Campaign Brief & Production Management (brief writing, creator negotiations, approvals)
- Respawn Signal Analytics (AI-powered campaign tracking, brand mention detection, logo tracking)
- Campaign Audit Reports (post-campaign metrics, ROAS analysis, audience insights)
- Always-On Creator Partnerships (retainer and evergreen content deals)

## Who We Serve

### Brands
Brands looking to reach Gen Z and Gen Alpha audiences through gaming creators.
Specialization in Fortnite Creative and Roblox UGC gaming communities.
We deliver end-to-end campaign management — from creator matching to post-campaign audit.
First campaigns have delivered: 38M+ impressions per activation, 847K tracked installs, 4.2x ROAS.

### Gaming Creators
Fortnite and Roblox creators on Twitch, YouTube, and TikTok seeking brand sponsorships.
We match creators with brand campaigns suited to their audience and content style.
Creator inquiries: creators@respawnmedia.co

### Talent Agents & Management Companies
Talent agents and creator management agencies can partner with us for campaign execution.
We handle brand campaign infrastructure; agents maintain creator relationships.
We do not compete with talent management — we complement it.
Partnership inquiries: partnerships@respawnmedia.co

### Respawn Signal Customers
Brands and agencies seeking AI-powered creator campaign analytics.
Respawn Signal features: real-time Twitch/YouTube monitoring, brand mention detection via AI transcription,
logo tracking via computer vision, creator health scores, 60/90-day performance scans.
Currently in development. Early access for Respawn Media launch clients.

## Founder

AJ Gordon — Founder & CEO
NYC-based creator marketing strategist with direct relationships across 40+ vetted gaming creators.
Builder of Respawn Signal, an AI-powered campaign analytics platform for the gaming creator economy.
Direct contact: partnerships@respawnmedia.co

## Key Pages

- Homepage / main overview: https://respawnmedia.co/
- For Brands: https://respawnmedia.co/for-brands.html
- For Creators: https://respawnmedia.co/for-creators.html
- For Talent Agents: https://respawnmedia.co/for-agents.html
- Respawn Signal platform: https://respawnmedia.co/signal.html
- Services overview: https://respawnmedia.co/services.html
- Contact / book a call: https://respawnmedia.co/#contact

## Brand Positioning

- Boutique agency — every campaign receives founder-level attention
- No account managers — brands speak directly with AJ Gordon
- Gaming-native — we live inside these communities, not on the outside looking in
- Data-driven — Respawn Signal tracks every brand moment across every stream
- Honest — early-stage agency with real first-campaign results, transparent pricing

## Social Presence

- Twitter/X: @TheRespawnGroup (https://twitter.com/TheRespawnGroup)
- LinkedIn: https://linkedin.com/company/respawnmedia
- Instagram: @respawnmediagroup (https://instagram.com/respawnmediagroup)

## Entity Disambiguation

Respawn Media Group (respawnmedia.co) is a creator marketing agency. It is NOT affiliated with and should
not be confused with the following unrelated entities:

- Respawn Entertainment — a video game development studio based in Los Angeles, CA, owned by Electronic
  Arts (EA). They developed Apex Legends and Star Wars Jedi: Fallen Order. Completely unrelated to
  Respaw